Automaker Ford US Plant’s $ 2B hits pedal on EV production with US overhaul

The Ford Motor Company will invest approximately $ 2 billion US US to produce electric vehicles (EVs), which says it will be more affordable, more profitable to build, and will compete with the rival model.

The top executive of the automaker unveiled the new EV strategy at Ford’s Louisville assembly plant, which will be converted into the manufacture of electric vehicles, after the production of gas-operated vehicles for 70 years.

CEO Jim Farley told the plant workers at Kentki on Monday, “As people of automobiles, we are lucky that if we work on one, probably two, projects that actually change the face of our industry,” CEO Jim Farley told the plant workers in Kentki on Monday. “And I believe that today the match is going to light as one of those projects for all of us.”

The large Detroit Automeker continued to transition from the internal combustion engine to EV technology, even the administration of President Donald Trump encouraged the vehicle manufacturers to go to electric.

Trump’s massive taxes and spending laws target EV incentives, including adjacent removal of a credit that saves buyers up to $ 7,500 on a new electric car.

Nevertheless, the auto industry’s Farley and other top officials say the electric vehicles are future and are not going back.

The company said on Monday that the first EV 2027 to roll the Louisville assembly line would be a midsize, four-door electric pickup truck in 2027.

The new electric trucks will be powered by a low -cost battery made in a Ford factory in Michigan. The Detroit Automker first announced a $ 3 billion US investment to build a battery factory.

The automeker sees this as “Model T Moment” for its EV business – the founder of the company, reference to revolutionary changes on the production line led by the company, when it began churning vehicles from a factory more than a century. Farley said how to make electric vehicles in America

“It represents the most radical change of how we design and how we manufacture vehicles in Ford since Model-T,” Farley said.

The company said it would use a universal platform and production system for its EVS, essentially a vehicle underpining that can be applied to a wide range of models.

The Louisville factory is one of the two Ford assembly plants in the largest city of Kentki. It will be prepared to cut out production costs and make the assembly time rapidly as it is ready to churn electric vehicles.

The result is “an inexpensive electric vehicle that we expect to be profitable,” Farley said in an interview with the Associated Press before the announcement. “It is again alive for our American plants with the most modern manufacturing techniques for us.”

The new platform enables to produce a lineup of inexpensive vehicles on a scale, Ford said. Ford said it would be reduced by a specific vehicle vs. 20 percent, with 25 percent less fasteners, 40 percent less workstation dock-to-dock in plant and 15 percent rapid assembly time, Ford said. The traditional assembly line will turn into a “assembly tree” at the Louisville plant, it said. Instead of a long conveyor, three sub-government lines will work together and then join together, it said.

Other specifications for midsize electric trucks-its disclosure will be announced in the-initial price, EPA-approximate battery range, battery size and charge time, the company said. Ford revealed in its release that the truck would have a target price of about $ 30,000.

Ford said that its investment in Louisville plant will protect 2,200 per hour jobs.

Kentaki village Andy Aashiar said on Monday that the automekar plans for the Louisville plant would be stronger than the century old partnership between Ford and Bluegrass state.

“This announcement not only represents one of the largest investments on records in our state, it also enhances the position of Kentki at the center of EV-related innovation and strengthens the Luisville assembly plant as an important part of the Ford’s future,” said sheer.

Ford stated that a combined investment of about $ 5 billion US at Kentki Assembly Plant and Michigan Battery Plant is expected to create or secure about 4,000 direct jobs between two plants, while strengthening the domestic supply chain with dozens of new US-based suppliers.

Ford first estimated an increase in weak income for this year and works to control the cost as more damage in the business of its electric vehicles. Model E, Ford’s electric vehicle business posted a full loss of $ 5.08 billion for 2024 as the revenue fell 35 percent to $ 3.9 billion.

Ford’s new EV strategy comes as Chinese vehicle manufacturers are rapidly expanding worldwide, offering relatively inexpensive electric vehicles.

“We are not in the race to manufacture most electric cars,” Farley told AP when asked about competition from China. “We are in a race for a permanent electric business that is beneficial, the customers love.

He said, “And this new vehicle built in Louisville, Kentki is going to be a better solution to anything that anyone can buy from China,” he said.