People reading AI summary on Google Search instead of news stories, media experts warns

People reading AI summary on Google Search instead of news stories, media experts warns

Some news publishers say that the AI-Janit Summary which is now really reading the news as a result of the top several Google search results-and experts are still reducing concerns about the accuracy of summary.

When Google rolled out its AI observation feature last year, its mistakes – which includes a suggestion to use glue to improve pizza topping – in better headlines. An expert worries about the accuracy of the output of the facility, not necessarily technology improves.

Jessica Johnson, a senior partner from the Center for Media, Technology and Democracy at McGill University, said, “This is one of the very comprehensive technology changes that have changed us how to find us … and therefore live our lives, really without a big public discussion.”

“As a journalist and as a researcher, I worry about accuracy.”

While users have marked mistakes in the AI-mangoing summary, there is no educational research yet to define the range of the problem. In a report released by the BBC earlier this year, AI chatbots were examined from Google, Microsoft, Openai and Perplexity, which was found “significant impurities” in the summary of news stories, although it was not particularly not seen at Google AI overview.

In small fonts at the bottom of its AI summary, Google has warned users that “AI reactions may include mistakes.”

A large white screen with the word "Google" It is shown with some people, which is silhouette in black in front of it.
Google’s AI summary that appear at the top of its search results, causing concern for some experts that warns that information may not always be accurate. (Juliana Yamada/The Associated Press)

The company maintains the accuracy of the AI summary, with other search characteristics at the equal, such as providing snippets, and a statement said that it “continues to improve the help and quality of the reactions.”

Leone Mara, Director and Issue Management of Media Relations CBCSaid that the public broadcaster has not seen a significant change in the search referral traffic in the digital properties of their news services, which can be attributed to the AI summary. ”

But he warned that users should be “brain” of different accuracy of these summary.

AI has a ‘fundamental problem’

Chirag Shah, a professor at AI and online discovery of Washington University, said how the error rate AI system works.

Generative AI cannot think of people or understand the way people do. Instead, it makes predictions based on huge amounts of training data. Shah said that there is “no investigation” before getting information from the system documents and the results.

The close-up of a phone screen is shown with apps on the screen. The app is at the center of the Chatgpt image.
Despite the reprimanded flaws of the generative AI, the chatgupt is being used as a search engine. (Kichiro Sato/Associated Press)

“What if those documents are flawed?” He said. “What if some of them have wrong information, old information, satire, satire?”

A person will know that a person who suggests a person to add glue to the pizza is saying a joke, Shah said. But there will not be an artificial intelligence system.

This is a “fundamental problem” that “calculate more data and cannot be solved by more data and more time,” he said.

AI changing how we find

As Google integrates AI in its popular search function, the generic AI systems of other AI companies, such as Openai’s chatgpt, are being used as a search engine, despite their flaws rapidly.

The search engine was originally designed to help users find their way around the Internet, Shah said. Now, the goal of those who design online platforms and services, the user is to achieve in the same system.

“If it becomes consolidated, it is essentially the end of the free web,” he said. “I think this is a fundamental and very important change, not only the search but the web, internet, operates. And this should worry about all of us.”

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A study by the Pew Research Center was less likely to click on a link from the beginning of this year when their discovery resulted in the AI summary. While users clicked 15 percent of the time link in response to a conventional search result, they only clicked on the link to include AI summary.

This is the cause of alarm for news publishers in both Canada and abroad.

News Media Canada CEO Paul Degan said, “Zero click is zero revenue for the publisher.”

Last month, a group of independent publishers submitted a complaint to the UK competition and the market authority and said that the AI overview was causing significant damage to them.

Alfred Harmida, a professor at the Journalism School, a British Columbia, said that Google used to be a major source of traffic for news outlets, providing users a list of news articles related to their search questions, which were related to their search questions to click.

But Harmida said, “When you have most people who are casual news consumers, the AI summary may be sufficient.”

Caldon Besty, Executive Director of the Canadian Anti-Monopoly Project, said that playing is an issue of competition and can be a case “potentially” under the Canadian law.

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He said that Google was killed with matters of competition in the past, one of which saw the company lost an antitrust suit on its dominance in search by the US Department of Justice.

In a post last week, Google’s Head of Search, Liz Reid said, “Organic click volume”, from the discoveries to the websites, “is a relatively stable year-by-year”, and claimed this contradiction “third-party report” which suggests a dramatic decline in the total traffic-different efforts, different or distress changes. ,

‘One or two punch’

Clifton Van Der Linden, an Associate Professor and Director of Digital Society Lab at McMaster University in Hamilton, said that if users bypass the link of a news site due to AI-renovated summary, “reduces an existing problem in Canadian media”, which is working with a ban on news links on Facebook and Instagram.

Under Justin Trudeau, the Liberal government passed the online news Act in 2023, so that Meta and Google are required to compensate for news publishers for the use of their content. In response, Meta blocked the news material from its platforms in Canada, while Google has started paying under the law.

The future of that law seems uncertain. Prime Minister Mark Carney indicated last week that it was open to cancel it.

Amidst the emergence of Meta Pulling News Link and AI Search Enginee, Johnson says the Canadian media has experienced “one or two punch”.

“The issue is, and other publishers have raised it, if anyone is not going to pay for it, what does it mean to produce this work, and they can’t even see it?”

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