Apple’s iPhone 17 lineup involves a new ultra-thin model, Price hike on Pro

Apple rolled out its next generation iPhones on Tuesday that includes a new ultra-skinned model and a slight price increase for one of its high-end models, while the company feels a squeeze of a global business war.

The iPhone 17 lineup includes a new slim-down model that will adopt the name “Air” Apple already uses for its smooth ipads and Mac computers. Apple has become an annual rites, all four new iPhone 17 models will feature better cameras and long -lasting battery than last year’s lineup.

The iPhone 17 will storage at least 256 gigabytes to all, which will double the minimum amount from the previous generation.

“We’re raising the bar again,” Apple CEO Tim Cook boasted in front of a crowd gathered in an auditorium named after the late co-founder, Steve Jobs, which is located in its premises in Cupertino, California.

New iPhones have been released since US President Donald Trump returns to the White House and exposed a tariff barrage, which has been stated in his administration that his administration is an attempt to bring back foreign manufacturing in the US – a crusade that leaves Cook on a hot seat.

All iPhone 17 models are still expected to be built in Apple’s manufacturing hub in China and India, exposed to some tariffs of Trump.

Analysts say additional fees on iPhones coming in the US increase the pressure on Apple to increase prices to help protect their profit margin on their most marki product.

In Canada, Apple will charge a fee of $ 1,599 for the iPhone 17 Pro, an increase of $ 150 from previous versions of that model. IPhone Air will start from $ 1,449 – price of Last year’s iPhone 16 Pro,

The initial price for the original iPhone 17 is at $ 1,129 and the iPhone 17 Pro Max is at $ 1,749.

All four models will be in the store on 19 September.

Apple’s shares fell nearly two percent in Tuesday afternoon trading.

In a step aimed at the purpose of selfie culture, the iPhone 17 model will have a front camera with more megapixels for crisp photographs. The front camera will also have an alternative called “Center Stage” that will take advantage of the broad view of the field and a new sensor that will enable users to take landscape photos without rotating the iPhone.

However, most of the upgrade of iPhone 17 are similar to recent years of older reforms, Apple “has enough to bring a sense of newness to the iPhone, which has been made for a very long time,” said PP Freight Analyst analyst Paolo Pescator.

While the iPhone 16 released last year performed quite well, the models did not sell enough as well as analysts as Apple failed to distribute all the characteristics of all the artificial intelligence, who promised with a clever and more versatile ciri auxiliary. Siri reforms have been pushed back by next year.

The Global Trade War has increased the challenges of Apple.

Both Trump and US Commerce Secretary Howard Lutnik repeatedly stressed that iPhones would be made in the US rather than abroad. This is an unrealistic demand that analysts say it will take years to pull and as a result the current average price of the iPhone will be around $ 1,000 US double, or a tripling.

Cook initially tried to demolish Trump by pledging that Apple would invest $ 500 billion in the US in the next four years, and then added another $ 100 billion to the commitment last month to move forward in the east. He also gave Trump a statue with a 24-carat gold base.

Such diplomacy has helped to insulating apples with Trump’s most severe tariff. Although iPhones are being brought to the US, still facing duties of about 25 percent, some analysts estimated that the company would increase prices to help preserve its Heft profit margin. But for most parts, Apple – and even rivals such as Google – are glued with the same value tag that has been slapped on its latest iPhones in recent years.

Although the price of Apple’s stock is still four percent lower this year, shares are jumping back in shares in recent months, as it would not be a hard hit by tariff as a fear, and a highly anticipated court’s decision cleared the way for the company to get $ 20 billion annually in Google’s search engine.