Disney+ is increasing membership prices for the 4th consecutive year
Walt Disney said on Tuesday that he would raise prices for its leading Disney+ Streaming Services in the United States next month, as entertainment giants push to increase profit from their digital platforms.
From October 21, advertising Disney+ Scheme will increase $ 11.99 US per month, while advertising premium tier $ 3 US will increase to $ 18.99 US in a month. The annual premium subscription will increase $ 30 US to $ 189.99 US.
According to the company’s website, package bundled with a combination of Disney+ with Hulu and ESPN+ will also see an increase in value.
Price increase also applies to Canadian people. An email and CBC News reviewed by a Disney+ subscriber shows that the cost of a premium membership will increase from $ 119.99 to $ 159.99 on October 28, although it is not clear that there are other Canadian price increase.
CBC News has reached Disney+ for details about the price hike in Canada, but has not yet received the answer.
The Disney+ was launched in November 2019 and has been increasing its prices since then, since then the deficit and streaming has been converted into a growth engine as part of a comprehensive strategy. In emails informing customers of growth, Disney+ stated that the price jump will allow the company to bring users to bring quality films and TV with more original shows.
This is the fourth consecutive year, Disney has raised its membership prices, although the company’s streaming business has gained profitable for the first time last year.
Price increase comes on time for Disney, as it faces public backlash and late night host Jimmy Kimmel was pulled from airways last week.
Protests were held outside Disney’s headquarters in California last week, and the company’s decision called Disney+ and Hulu (owned by Disney) to boycott the streaming services – gaining speed With the help of some big names,
Jimmy Kimmel returned to late night television on Tuesday, defending political satire against ‘Balmashi’ by the Trump administration, six days after his on-air comment about the murder of Orthodox activist Charlie Kirk, led Disney to suspend his show.
Kimmel has been restored since and her show, Jimmy Kimmel Live!Returned to TV on Tuesday night. In his early monopoly, Kimmel addressed the free speech rights and demanded to clarify his comments about Republican’s reactions to the shooting of right -wing activist Charlie Kirk, which pulled him to the first place.
The host also jokingly said that Disney had asked him to give a message to the audience, with which he was asked to resume his Disney+ and Hulu membership that he was back in the air.
