In a market that worships tradition and heritage, a new player has arrived to really make a stir. Blisswater Industries’ latest formula, Salty Nerd Vodka, is now available in stores across UAE, Goa and Karnataka and will soon make its presence felt in Chhattisgarh and Odisha.
From the house that created Yaksha, blended whiskey and Rahasya – the cult Indian vodka – comes a lineup that’s targeted at Gen Z and those young at heart.
Distilled from premium grains and charcoal filtered for that extra layer of purity at an ABV of 42.8% | Photo Credit: Special Arrangement
Verna Bhatt, founder of Blisswater Industries, says, “We didn’t just create another brand; We created a vibe.” “With Salty Nerd, we’re bringing the fun back into vodka. It’s the spirit for a new generation.”
Distilled from premium grains and charcoal filtered for an added layer of purity at an ABV of 42.8%, this isn’t a vodka you sip in the mixer, but chill the bottle, pour a glass and sip it clean. Available in a 750 ml bottle, with prices starting from ₹1,500 depending on the region of purchase, it also comes in a cool hip flask of 180 ml.
The six flavors launched in this series are:
Classic – clean, crisp and smooth
Liberal Lemon – A flavorful blend of tart lemon and sweet, fragrant lemon.
Capitalistic Cola – Sweet with a pinch of spice, its flavor has vanilla, cinnamon, nutmeg and a hint of caramel
Wok Mint – Crisp and fresh with subtle
Imperial Salted Caramel – Rich mouthfeel of creamy salted caramel with spot-on toffee and toasted sugar notes.
Conservative Cherry – A combination of subtle florals, sharp edges and plummy dark-fruit undertones.
Salty Nerd Vodka is distributed in high-end African and UAE outlets and top-tier bars in Goa and Karnataka. The rollout in Chhattisgarh and Odisha will begin this month, with the rollout in the rest of India spread over the next months.
