Apple revealed the cool gear, but its AI strategy remains questions.
Apple on Tuesday promoted its annual launch event as “Awe Dropping”. But among their new models of airpods, iphones and smart clocks, which stood up most Was not Talk a lot about this: artificial intelligence.
Tech veteran had a lot of turns for some of the most successful products. Particularly notable health and fitness capabilities were a strong focus, such as the Airpods Pro 3, a heart-drainage technique and new health facilities in the Apple Watch-Apple says that blood vessel behavior has the ability to detect patterns in the blood vessel behavior that may indicate high blood pressure.
Cook also encouraged the clock by saying that it “helps save a lot of life,” showing the preacher reel of various users who said that they had increased the health crisis due to new technology. (Although no hard data was shared about these incidents.)
But at a time when the Tech world is obsessed with AI, the relative silence on Apple’s plans for its integration in its products raises questions about the company’s long -term strategy at that place.
The company already has a suit of grouped facilities under Apple Intelligence, which was initially launched in late 2024, which was recently given beef. It contains things such as live translation (including new AirPods Pro 3 and some older models) – and Apple’s visual intelligence feature identifies items or places that you indicate with your camera and allow people to use Google’s search engine or chatgpt to learn more. The users can produce unique images by describing what they want, rely on Chatgpt to do the real generation.
Questions about future
So when users can take advantage of these new features, most of its part depends on the programs of other companies – and due to this about Apple, it is described about lagging behind AI advance.
Apple is the “year back” of his rivals, when it comes to AI, Michael Muchmore recently wrote in PCMAG, but it is still a chance to become competitive in the field.
“But this is required to be committed to this goal with a sense of urge to give it a chance to catch Google and Microsoft,” He has written. “Otherwise, it may never be able to meet consumers’ expectations and enthusiasm and thus disappear from the defined technique of this decade.
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In particular, as the technical sector tries to convert the cool producer AI into real products that people will find useful (and generate revenue), the latest performance of Siri – which arrives early in the digital aid market in 2011 – – – – – – – – – Broadly, the best, disappointing has been seen as disappointingBecause while Apple has said that Siri has “new superpower” and more integration with chat – the question is: Why is Apple dependent on Chatgpt instead of creating his own version?
Building software and hardware
It comes at a time when big players in this part of the technical industry are moving towards their development. own AI and linking them for them own Hardware. For example, Google, is in the process of integrating its Gemini AI into several devices. it Announced In spring that it is bringing Gemini to its watches, Android Auto and Google Built-in and Cars on Google TV. Gemini Google Home device is coming on 1 October.
On the other side of the coin, Openai, the manufacturer of CHATGPT, indicated in May that it intends to enter the hardware market. When it announced a partnership with the famous designer Johnny Eve, which is a new piece of individual hardware widely. IVE was famous for the design of the famous Apple and the brain behind the design of iPhone and other iconic apple products like iPod and IMAC. He left Apple in 2019.
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At least, the promise to integrate hardware and software lies in providing users more personal experiences as the technique starts learn more about you and your routine, as you use the same AI software where you are throughout the day – and on various devices.
But it can also increase the concerns of privacy for some users.
Strategic option
Apple has long emphasized its user privacy and introduced Apple Intelligence as offering privacy-focused AI to consumers “For the rest of us“Users can currently choose to integrate Chatgpt with Apple Intelligence – or not.
Apple has other options with creating in-house products. according to a Report by BloombergApple is considering working with the cloud of Google’s Gemini or Anthropic. It will depart from hardware and software strategy that will be followed by Google, Openai and even meta, but the hardware has long been the Ace of Apple in the hole.
Apple’s AI dilemma comes in a significant moment in the technical field. While AI has been a huge focus for investors, it is now discussing whether we are in the middle of AI bubbles because we indicate that adoption is softening. For example, recent US census figures, with more than 250 people, suggest adopting corporate to AI in firms. Declining In recent weeks.
So the crowd of adding AI in everything can be cold.
