Consumer group accused Shin of manipulating shopkeepers with ‘dark pattern’
A consumer organization filed a complaint against the online fast-fashion retailer Shin on the use of “dark patterns” with the European Commission on Thursday, which is a strategy designed for people to buy more on its app and website.
Pop-ups urged customers not to leave the app or take the risk of losing promotion, countdown timer that pressures time to complete shopping and infinite scrolls on its app is among the methods that use shins, which can be considered “aggressive commercial practices”, a report in a report said a pane-pone.
Beuc also expanded repeated use of information of Shin, in which a phone receives 12 notifications from the app in a single day.
“Rapid fashion requires you to be volume, you need to be consumed on a large scale, and these dark patterns are designed to encourage large -scale consumption,” said BUC Director General Agstein Reyana in an interview.
“For us, to be satisfactory, they need to get rid of these dark patterns, but the question is whether they will have enough encouragement to do so, to learn the possible impact on the quantity of the purchase.”
Watch How to regulate dark patterns by Canadian law: Consumer
Consumer
An American regulator last month filed Amazon sued to buy prime membership to customers allegedly using a web design trick called ‘dark pattern’. What is Canada doing about practice here.
A spokesman for Shin said in a statement that the company is already working with the National Consumer Officers and the European Union Commission to showcase our commitment to compliance with the European Union laws and regulations. ” It states that BeuC did not accept its request for a meeting.
Gameification is used to apply to shopkeepers
Beuc also targeted the online discount platform Temu, a Shin rival in the previous complaint.
Both platforms have increased popularity in Europe, partly helped by apps that encourage shopkeepers to connect with sports and stand out and win free products.
The use of shin’s gameification has helped to run its success by attracting the app to use the app regularly.
In the “Puppy Keep” game on the app, the users feed a virtual dog and collect points to win free items. They can scroll through the app, and order more points by ordering items, but every day will have to log in to the game or the risk of losing cumulative rewards.
BEUC stated that dark patterns are widely used by retailers of mass-Market clothing and invited to include other retailers in their investigation on consumer protection networks.
It said that its 25 member organizations in 21 countries including France, Germany and Spain joined the complaint filed with the Commission and with the European Consumer Protection Network.
At the end of last month, the European Commission informed the practices violating the European Union Consumer Law and warned that it would face fines if it failed to overcome concerns.
The company is also investigating with the European Union tech regulators as to how it complies with the European Union’s online material rules.
