The owner of the restaurant in Namakkal, who has stopped receiving food orders from large companies of online food delivery such as Swiggy and Zomato, has now shifted to a new online food delivery aggregator, zaroze, which only receives membership from eateries at monthly-bases.
From July 1, owners of eateries in Namakkal Town and Taluk stopped providing food to Swigi and Zamato, claiming that they were demanding high commissions and earning through hidden fees, causing restaurants owners to increase the price of food.
Screengrab of Zaroz Mobile application | Photo Credit: Google Play
Restaurant owners have not accepted orders from Swiggy or Zomato for the past one week. Meanwhile, on Monday (July 7, 2025), the restaurant owners announced that they would distribute food through a new online food delivery aggregator, Zaroz, run by an entrepreneur in Chidambaram in Kudundal district. After worshiping at Namakkal Anjaneyar Temple, food distribution was started.
Zaroz membership model
Namakkal Town and Taluk Hotel Owners Association Secretary N. Arul Murugan said that the new company only receives monthly membership from mess, bakers and restaurants in Namakkal city. Mess and bakery have to pay 1,500 and 18% GST every month and the restaurant should pay ₹ 3,000 with 18% GST every month.
The owners of the restaurant in Namakkal began to give food through a new online food delivery aggregator Zaroz on July 7, 2025. Photo Credit: Special Arrangement
Currently, 50 restaurants have joined this new online food delivery platform and have started giving food through it. Earlier, eateries paid ₹ 20,000 to ₹ 30,000 as commission to other major online food delivery aggregators such as Swiji and Zomato every month. “Now, we are capable of saving 90% of money. If a restaurant pays the new aggregator of 3,000 with GST, it will distribute food without any limit. As they distribute groceries, meat and other items online, they are able to give food at this membership cost,” said Mr. Arul.
Enthusiastic response
Saying that there is a good response to the new aggregator among the public, Mr. Arul Murugan said that by Monday afternoon on the first day, 3,000 people downloaded Zaroz’s mobile application and 100 delivery was done till noon.
Food price
“We have planned to expand this local app to other places in the district. The owners of the restaurants of Tiruchangod and Rasipuram have also agreed to join the app and talks with other restaurant owners of the district are underway. Due to the cost reduction for us, we have already been sold for ₹ 45. ₹ 30.
