‘Sepora Kids’ is using anti-aging cream. A new study states that horms are not just the skin deep

If you have recently seen a 10-year-old person with a $ 80 anti-rinted cream-or in real life or in any number “get ready with me” Tiktok Video-You probably already know beforehand “Sepora Kids” Skin-Care Trend It is chlaning young people for anti-aging products, which they see on social media.

Now, a new study Publisher This month, the first peer reviewed paper of its kind found that the skin-care solutions promoted on Tikok not only provide no benefit to children and adolescents, but they can be really harmful. And the risks become beyond skin damage (however, there is also,), the author note.

Dr, a writer of PostDoATARL Research Fellow and Dermatologist at Dermatology Department at Northwestern University Finburg School of Medicine, Chicago. Writer Dr. according to Molly Hales. Writer Dr. according to Molly Hales. Molly Hales said, “Girls have a problem of paying more attention to their skin at this time.” News release,

“We are establishing a very high level for these girls. Health discovery has become a kind of quality in our society, but the ideal of ‘health’ is also very wrapped in beauty, thinness and white ideals.”

Writer in Study The materials between the age of seven and 18 years analyzed 100 unique videos by the creators, each an average of 1.1 million times. On average, each Regimene had six products, total $ 230 CDN. The authors stated that at the high end of the scale, some girls used more than a dozen products on their face.

They found that only a quarter of the skin-care routine involved the use of sunscreen, the most popular video had an average of 11 disturbing active ingredients for young skin (such as hydroxy acids) and material creators often lay down on many active ingredients or the same and the same uniform products.

In a video, authors say, a girl applied 10 different products on her face in 10 minutes.

The authors said that the video used to have sometimes racially encoded language, which emphasized “lighter bright skin”.

Problem with ‘Sepora Kids’

“Sepora Kids” trendWhere children under the age of eight or nine use anti-aging skin-care products, such as beauty such as safforas, bought from retailers, growing in popularity last year-and therefore tried to stop it.

In California, for example, Alex Lee, a member of the State Assembly Pushing a bill that will ban the sale of anti-aging products Which contains powerful and rigid material for children under 18 years of age. In May, CBS reported That the bill died quietly without votes.

And last December, Order of Chemists of Quebec published a warning Some skin-care products designed for adults and popularized on social media should be avoided by children as active elements can be harmful to young skin.

Products often contain strong active ingredients that do not equip young skin to handle properly, Dr. Julia Carol, a dermatologist and lecturer at the University of Toronto. Julia Carol said, who were not involved in the current study.

Small skin is usually more sensitive, so ingredients such as alpha-hydroxy acids and retinoids can cause irritation, drying, peeling and dermatitis, Carol explains CBC News.

“This can actually make their skin sensitive and give them a lifetime allergy to an ingredient,” he said.

The tendency also creates a dependence where children feel that they need a 10-step routine, Carol said, “When in fact they just require a soft cleanser, a moisturizer and a sunscreen.”

General alpha drive sales

Canadians spend around $ 9 billion US On beauty and personal care products in 2024. As Statistics Canada, 2023 increased by 30 percent in 2023 compared to 2021, after the Kovid -19 epidemic, families began to spend “to a large extent” on personal care.

During this time, Generation alpha continues to sell skin care In the United States, according to Nielsen’s data recently. A global Mintal Marketing Intelligence Report This year has mentioned that this digital generation has also estimated the power to reach $ 5.5 trillion US by 2029, when Kohort’s oldest 19 years old.

Members of General Alpha, who were roughly born between 2010 and 2024, see beauty affected and their routine as sources of inspiration, the mintal reports.

“However, this acceleration in adult-oriented skin care is often the result in routine that preference the appearance on health-a difference that must address the beauty industry,” it is called.

For now TikokokWhere some 18.3 million “get ready with me” video, General alpha influential Show their skin-care routine and “halls” on the video Millions of views And comments.

In Pediatric Journal studies, authors found that these products are huge marketing to young consumers. They too Expressed concern It is “almost impossible” for parents and pediatricians to properly track children or adolescents.

“We are looking at children as an age of eight or nine years of age that they are using anti-aging materials that they raised on tickets,” Carol said.

“You are installing children for an unrealistic beauty standard, which is not really suitable for an eight -year -old child, nine years old, 10 years old. They already have very right skin, so they can soon be quite harmful to set the road that can soon be quite harmful.”