Spotify is rolling out DMS including Canada. Some users wondering if we need it
Music-streaming giants Spotify announced today It is rolling messages directly to both free and premium customers as part of an attempt to attract more users.
The company spokesperson told CBC News in a written statement that Spotify is gradually offering features on mobile devices to users above the age of 16. This means that DMS will be available in Canada “in the coming days,” said the spokesperson.
Spotify spokesperson told CBC News, “Word of Mouth has always been in the heart of Spotify experience.”
“We have heard from our users that they want a central location option within the spotify to keep an eye on their shared link and leave the app to see the material they are hearing and talk about to see and enjoy it.”
Spotify used to have a similar messaging facility, but was removed in 2017 to low engagement. This time, the company has been banking on a sharp increase in customers over the years to revive the feature and market share.
Music was streammer 696 million monthly active users In its second quarter of 2025.
According to the news release, the DM feature allows people to share spotify content and react with text or emoji. Users have the option to accept or reject messages from friends and family.
‘Do we need it?’
The company focuses on increasing the margin through price growth by balanced by the user growth between rivals such as Apple Music, Amazon Music and YouTube.
But some online feedback for the announcement is best light – and the worst is important.
On Reddit, some Spotify users commented that the app has “full circle” by re -presenting its DM feature. Others said that they would see the company improving listening experience.
“Why is every app trying to be all other apps, what is next, Spotify stories?” I have a person written Truespotify subrade.
“I don’t need social networking on my music player,” another person commented.
“Do we need it?” Another written.
With the great recession of 2008 and 2009, pop music is steaming on streaming platforms such as Spotify, and some believe that it once again fit the vibe of the moment.
On X, there was a similar feeling, some people jokingly stated that Spotified DMS is another way for people to cheat their colleagues or sting the crush.
“No thanks, I am not signing up for unwanted playlists and funny messages,” Written a user.
“I just want to listen to my songs in peace,” wrote One more.
As the company noted, “The use of Spotiff against illegal and harmful materials and the terms of platform rules still apply to messages, so if something does not seem right, you can easily report that material or account.”
