What is the essence of cool? A global study takes it down to 6 major symptoms

Cool is quiet, no matter where you are in the world.

This is the conclusion of a new study that surveyed around 6,000 people in 13 separate countries, which makes a person cool, and the answers were found to be surprisingly universal.

“We wanted to see deep characteristics related to calm people. Kaleb Warren, an associate professor of marketing at Arizona University, told As it happens Host Nil Koxle.

“We found that, roughly, they do not.”

the study, Published in Experimental Psychology Journal The quiet identifies the six perceived symptoms associated with people: extroverted, headonistic, powerful, courageous, open and autonomous.

And “alleged” is an important word here.

“Cool is an assumption that we have of others,” Warren said. “And I think, like other impressions, we make these almost immediately.”

Difference between ‘Cool’ and ‘Good’

Researchers conducted online survey of 5,943 people between 2018 and 2022 in the United States, Australia, Chile, China, Germany, India, Mexico, Nigeria, Spain, South Africa, South Korea and Turkey.

He asked each participant to think of four specific people: no calm, no calm, no good, and no good. Then he had the questionnaires that evaluated the personality symptoms of those people to the participants.

“The question we wanted to ask in this research is whether it is good or just another way to say that you like someone, or you think they are good?” Warren said. “And so what we tried to do is to separate good people from good people.”

They found that in fact, there is some overlap between the two – but some huge differences.

Broadly, the authors say, good people were described as more agreed, analog, traditional, safe, warm, dutiful and quiet.

“It’s not that someone will cool down by being bad,” Warren said. “I think there is a separate or different or counter-nominal … that makes people cool.”

‘One of the most important American cultural exports’

There is a rebellion and always remained in the heart of calm, calling writer and professor Joel Dinostine.

He told the CBC in an email, “Contemporary Cool owes everything from black jazz musicians to (beat generation) to rebel counter-cultural movements.”

Dinostine has been teaching a class called “The History of Cool” at Tulane University at New Orleans for almost 20 years. He is also a writer Bloating of cool And cuisted the National Portrait Gallery Exhibition American Cool.

He detects the origin of the cool for the Jazz scene after the Second World War, when black musicians began to defy racism through the language, style and a non-non-(Cool) demner. ” In fact, they say, it was the US Jazz Sachsophoneist Leaster Young, who used the word modern.

Despite the specific American origin of the cool, the cool was not surprised by the conclusion of dinostine studies that Cool is a universal concept.

“Cool has been a global concept for more than half a century,” he said. “It is one of the most important American cultural exports along with the country’s music and sports.”

Even the word “cool” has become universal in different languages, Warren said.

“In our survey, we asked people about the word cool without trying to translate it,” he said. “And therefore the words and meaning have spread all over the world, which means to a large extent.”

Is capitalism being quiet wasted?

But as coolness spreads, does it lose its edge?

The authors of the study say that over the years, the coolness has deviated from its counterclockous origin and has turned into “more mainstream” and “commercially favorable” with major brands such as Pepsi and Nike.

But dinostine is not very worried.

“I don’t think corporate interests ever define the cold as much as they, or media, or some lazy writers,” he said.

Francis McAndru – A Social Psychologist in King College and Illinois Wrote about the concept of coolness -Acis.

“I don’t think pop culture and advertisements are creating an image of what it means to be as cold as they are reminding us to sell the goods to remind us about it,” he said.

Ultimately, Warren states that the value of coolness lies in its power to change the status quo by increasing the social status of those who are able to advance a culture by “innovating with or coming with new ideas.”

It is also, he says, not easily manufactured. He is working in a separate research project, he has found that people who try to get actively cooled are usually considered less calm.

“I think it is possible to calm down, but you need to be careful,” he said. “If you are trying to calm down, it is not going to work.”